Marketing for Schools

Four crucial elements to marketing:

1. Product – 80% always need to be at forefront

2. Price – most expensive composite fee development

3. Distribution – fairly fixed – a look at transportation

4. Promotion

Biggest accomplishment – development of the brand – VERITAS

• Pay so much for this…it is CONSISTENT & CONSTANT

• A part of everyday life at Selwyn House 

• i.e. Veritas diploma, B-Day cards, policies, vision, history, everyday language

Parent survey showed clarity of Vision/Mission is complete

What is the VERITAS brand? (use the strategic map)

1. Small school advantage: 

Known & Loved/connections/relationships

1. Boys

2. Faculty Culture:

   1. Solution to everything – The inverted rave hierarchy 

   2. All of this leads to Greatness…not mediocrity

1.  Marketing identity: WHAT YOU SEE/WHAT YOU FEEL/WHAT YOU SAY